How to Protect the Personal Data That Goes Into Your Digital Business

We live in an age where it is impossible to go more than a few days without reading about hacks or data breaches which expose millions of personal details to hackers. People are seeking ways to protect their information online.

However, it’s essential to understand how to protect the personal information that is incorporated into your digital business in order to comply with your legal obligations and safeguard consumers’ privacy. Here are a few tips to help.

1. Identify Personal Data

Personal data, as defined in laws protecting data, is any information that identifies an individual or can be used to identify an individual. In the digital age it can be an array of things from names to email addresses to biometric data. Many types of information, that are considered to be private, can be deemed to be not personal provided certain conditions are fulfilled. If, for example, an organization gathers data on a variety of individuals and asks them to all identify their professions and occupations, it is probably not personal information as it cannot be used to identify a single individual.

Many organisations are legally required to limit the amount personal information they collect. This is generally a positive thing, as it reduces the chances of being a victim of a data breach. In addition, most privacy laws require the highest level of security for sensitive personal data than normal personal data. This is due to the fact that a breach of security could have more damaging effects or consequences for the person who is affected.

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